For the Win
作者:Kevin Werbach
出版社:Wharton Digital Press
出版年:2012-10
页数:148|定价:USD 15.99
评分:7.0
分类标签:交互设计
ISBN:9781613630235
内容简介
Take your business to the next level—for the win
Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychol...
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