Persuasive Technology 封面

Persuasive Technology

作者:B.J. Fogg

出版社:Morgan Kaufmann

出版年:2002-12

页数:224|定价:USD 39.95

评分:8.6

分类标签:交互设计

ISBN:9781558606432

内容简介

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, ... (展开全部)

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